When mambo came out in 1950 it created a tremendous shock wave which spread at the speed of "son" throughout concert halls and dance halls all over the world - an unprecedented bout of dancing called mambomania. This perfect mixed-breed music came from the explosive meeting between son and jazz. Perez Prado a Cuban musician launched this music successfully and soon became the king of mambo.
He was a precursor as he was the first to take advantage of all the means distribution - records, radio, cinema and televisionwhich expanded worldwide during the post-war period. The mambo was also the sensuous echo of the young consuming society longing for pleasure and fun.